About

Christopher A. Farnath.

Former C-suite technology leader, author and leadership adviser, Christopher has spent more than 25 years leading in B2B SaaS and technology services... building global teams and working through growth, acquisition and organisational transformation.

He has hired more than 1,000 people globally and held senior roles across customer, services and operational leadership. Raise The Floor was built from that operating experience: seeing first-hand what happens when clear leadership intent is not translated consistently into execution.

25+ years Technology leadership experience
1,000+ People hired globally
2 books Authored
C-suite & Board Operating and advisory experience
The belief

Great leadership should not depend on heroics.

Strong organisations should not need a few exceptional individuals constantly rescuing the system.

Good leadership behaviour, clear decisions and reliable execution need to be repeatable.

That is the thinking behind Service Instinct: understand where Execution Drift is occurring, identify The Leadership Lag™ beneath it and raise the floor.

The objective is not to make every leader identical. It is to make the standards that matter more consistent.
Built from operating experience

The thinking came from inside the organisation.

01 — Leadership

Leading through complexity

More than 25 years working in technology leadership across B2B SaaS and technology services, including periods of growth, acquisition and organisational transformation.

02 — People

Building global teams

Experience hiring more than 1,000 people globally and seeing first-hand how leadership decisions, expectations and behaviours shape organisational performance.

03 — Execution

Turning intent into practice

Raise The Floor grew from repeatedly seeing the same challenge: clear leadership intent does not automatically become consistent execution.

The distinction

Intent can be clear. Execution can still drift.

The Leadership Lag™ is the distance between what leaders intend and what is consistently translated into day-to-day behaviour, decisions and execution.

Execution Drift is what becomes visible when that gap begins to show up across the organisation.

The Leadership Lag™
The underlying leadership issue.

Execution Drift
What becomes visible in practice.

The work

Evidence first. Then raise the floor.

Leadership Defined™ establishes the evidence and provides a clearer benchmark of the current leadership position.

The Raise The Floor System™ then uses that evidence to focus development, strengthen consistency and embed the leadership behaviours, decisions and habits that matter most to execution.

Explore Your Execution Drift

Where might intent and execution be separating in your organisation?

If the challenge sounds familiar, start with a conversation about where intent and execution may be separating in your organisation.