Books

The thinking behind the work.

Two practical books built from operating experience... one focused on reducing avoidable mistakes and improving organisational consistency; the other on making better hiring decisions.

Raise the Floor, Not the Ceiling: The Art of Spectacular Customer Experience
Christopher A. Farnath

Raise the Floor, Not the Ceiling: The Art of Spectacular Customer Experience

A practical leadership guide to reducing avoidable mistakes, improving consistency and moving organisations away from dependency on individual heroics towards systems and behaviours that work more reliably.

The idea

Raise the floor. Don't chase the ceiling.

Organisations often focus on exceptional performance — the standout individual, the heroic recovery or the occasional moment of excellence.

Raising the floor is about making the standard that can be relied upon stronger, so better outcomes become more consistent rather than exceptional.

Champion Hires: The Art of Spectacular Recruitment
Christopher A. Farnath

Champion Hires: The Art of Spectacular Recruitment

A practical guide to making better hiring decisions... from defining the role and attracting candidates through screening, interviewing, offers, onboarding and the crucial first 90 days.

Built from operating experience

Better organisations depend on better decisions.

01 — Leadership & consistency

Reduce avoidable mistakes

Raise the Floor explores how stronger systems, leadership behaviours and standards can make organisational performance more consistent and less dependent on individual heroics.

02 — Recruitment

Make better hiring decisions

Champion Hires focuses on the decisions that shape who joins the organisation — and how to improve the recruitment journey from role definition through to the first 90 days.

About the author

Written from inside the work.

Christopher A. Farnath is a former C-suite technology leader, author and leadership adviser with more than 25 years of experience across B2B SaaS and technology services.

His writing draws on practical operating experience — leading global teams, hiring at scale and working through growth, acquisition and organisational transformation.

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